How to Choose a Courier Partner for Your Online Store
Coverage, payout speed, and integration support matter more than a flashy sales pitch.
1. City & Area Coverage
Before anything else, confirm the courier actually delivers to the cities and towns your customers are ordering from. A partner with strong metro coverage but weak reach into smaller towns can quietly cap your addressable market.
2. COD Reimbursement Speed
Ask directly: how many days after delivery does the COD amount land in your account? This single number affects your working capital more than almost any other logistics decision.
3. Tracking & Visibility
Real-time tracking reduces customer support load significantly — shoppers who can self-serve a tracking page tend to file far fewer "where is my order" queries than those left waiting on a generic status update.
4. Integration Support
If you're running a Shopify, WooCommerce, or Daraz store, manual booking for every order doesn't scale. Look for a courier platform with direct integrations so orders sync and bookings are created automatically.
5. Transparent Pricing
Per-city, per-weight slab pricing with no hidden surcharges is worth prioritizing over a marginally lower headline rate that comes with unclear extra charges later.